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Horrible Jaguar Redesign Sheds Light On Other Brand Redesigns – Which Ones Did Great, And Which Ones Flopped
Many brands have gone for redesigning their logos for various reasons, including targeting a new audience, staying relevant, or achieving a modern look. There are many logos that we can recognize instantly and some others have been constantly changing. Some redesigns look very similar to the old ones, whereas others are unrecognizable. In this poll, there are 26 old and new versions of popular brand logos and you get to decide which ones look better.
Time to vote!
This post may include affiliate links.
#1
Burger King
Poll Question
Which one is better?
The old one
The new one
No fast food in general, please
Carl Roberts 4 months ago
People might be confused on this one. The "after" is the both the old AND the new logo, originally used from 1968-1999, then reintroduced in 2020.
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#2
Yves Saint Laurent
Poll Question
Do you prefer the old one or the new one?
The old one
The new one
Can’t decide
#3
Jaguar
Poll Question
The former one or the new one?
The OG
The new one
Honestly, I can't afford it, so whatevz
#5
Peugeot
Poll Question
Which one looks better out of these?
The old one
The new one
Can’t decide
Cuppa tea? 4 months ago
Even the "old" one is maybe 15 years old at max. Back in 90's it looked different though
#6
Premier League
Poll Question
Choose the best one.
The before one
The after one
Not my sport, so not my logo
#7
Western Union
Poll Question
Which one looks best?
The before one
The after one
Don't use it, don't care
#8
Burberry
Poll Question
Which one looks better?
The older luxury
Sleek new look
I don’t care
Ritchat 4 months ago
From a design point of view, the old logo does not fulfill basic logo design rules. A logo should work, no matter how big or small it is displayed. The knight and horse are way too intricate. While it's prettier and more unique than the new one, it would be hell to put it in an small affiliate banner for example. Would just be a black smudge.
#9
Dunkin’ Donuts
Poll Question
Choose the better-looking design.
Before
After
I don’t know
#10
Ebay
Poll Question
Which one?
Before
After
Idk & idc
#12
The North Face
Poll Question
The former one or the new one?
Before
After
Aren't they really kinda the same?
#13
Apple
Poll Question
Which one looks better?
The new one
The old one
Don't really care, sorry
#14
Fanta
Poll Question
Do you prefer the old one or the new one?
Orange soda has to have orange color
After is more sleek
I can’t decide
#15 Google
Poll Question
The new one or the old one?
New
Old
Dunno
#16
Kia
Poll Question
Pick the better logo.
Before
After
Can’t decide
pug nose curly tail 4 months ago
Every time I see the new one, I think of the Nine Inch Nails logo.
#17
Pepsi
Poll Question
Old one vs the new one?
The old one
The new one
I don’t know
Carl Roberts 4 months ago
Time to update this one, BP. Pepsi phased out that "new" logo last year.
#18
Nokia
Poll Question
Which one is better?
The OG
I prefer the new one
What, is Nokia still around?
#19
Microsoft
Poll Question
Which one looks better?
The before one
The after one
Can’t decide
nottheactualphoto 4 months ago
They need to put more effort into the product, and less into the branding.
#20
Mcdonald’s
Poll Question
Choose the best one.
The before
Current M is iconic
No fast food, no matter the logo
#21
Us Open
Poll Question
Choose the best one.
The old one
The new one
Idk & idc
LakotaWolf (she/her) 4 months ago
I was an English major and I have an English degree, and I normally DGAF about spelling/punctuation/capitalization, because no one loves a pedant. However, the use of all lowercase letters in the "new" logo looks absolutely hideous, because it actually literally reads as an entirely different thing; now it looks more like a Muppet like Elmo saying "us is open!" when someone is walking into the Muppet Restaurant rather than the acronym for the United States.
#22
Chevrolet
Poll Question
Choose the better-looking logo.
The old one
The new one
Can’t decide
Carl Roberts 4 months ago
Well, there's only 4 people still alive on the entire planet that are old enough to remember the "before' logo, as it was last used in 1913. While the "after" logo, introduced in 2013, is just a variation of the famous logo they've been using for decades.
#23
Ford
Poll Question
Does the new one look better?
New
Old
Very different, but both are ok
Just me, Happy Flower 4 months ago
It would be kinda neat to bring back the old one on special edition trucks.
#24
Coca Cola
Poll Question
Was the change a downgrade or an upgrade?
Downgrade
Upgrade
They look the same
Widdershins66 4 months ago
Seeing the new logo is comparable to putting on a new prescription pair of glasses : it's in focus now 🤓
#25
Doritos
Poll Question
The original vs. the redesign?
Original
Redesign
Idk
#27 Facebook
Poll Question
Which one’s better?
The before one
The after one
Whatever, the product's the same
#28
Airbnb
Poll Question
The original vs. the redesign?
The original one
The redesign
Idk
Penguin Panda Pop 4 months ago
The new one always reminds me of a washing instructions label. Do not iron or something.
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What do you think ?
CatFist 4 months ago
Came here to say this. The "Fanta" one particularly annoyed me
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PhaseWitFact 4 months ago
All the new ones are so flat and lacking personality. Unless the old logos are just overly complex, like Levi's, the rebrands are boring.
CatFist 4 months ago
Came here to say this. The "Fanta" one particularly annoyed me
Load More Replies... PhaseWitFact 4 months ago
All the new ones are so flat and lacking personality. Unless the old logos are just overly complex, like Levi's, the rebrands are boring.
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